1. Anchor Text Over Optimization Tool
Link Research,
Technical SEO
Worried about
Google's Penguin algorithm hitting you for over-optimized anchor text? Simply
type in your URL for a full report of which links might raise flags.
2. Bing Webmaster Tools
Tools Suite,
Diagnostic
Similar in
function to Google Webmaster Tools, Bing offers a suite of interesting research
tools and resources for webmasters.
3. Bitly
Social,
Analytics
Most people use
Bitly for URL shortening, but the real power of this platform comes from its
analytics.
4. Boomerang
Email,
Productivity
Boomerang lets
you follow up on emails, even when you forget. Great for link building or any
time you send a lot of emails.
5. Buffer
Social
Optimize your
online social media sharing. Buffer allows you to share with your audience at
the optimal times for greater visibility.
6. BuiltWith
Competitive
Intelligence
Use BuiltWith
to discover what technology nearly any website was, well, built with. Great for
competitive intelligence as well.
7. Buzzstream Tools Suite
Link Building,
Tools Suite, Email
Most people
know Buzzstream as an outreach platform, but they also offer a number of free
link-building tools. This company gets it.
8. Caption Tube
Video
Free and easy
resource used to create captions for YouTube. Helps with usability and offers
viewers a readable transcript.
9. CircleCount
Social,
Analytics
Google+
analytics ramped up. Free resource to track your followers and analyze your
shares. See how many followers you've gained over time.
10. Content Strategy Generator Tool
Content
This tool from
SEOgadget helps you plan your content strategy intelligently, using keyword
research and estimating your audience size.
11. Convert Word Documents to Clean HTML
Content,
Productivity
Despite the
rise of Google Docs, Word still dominates much of the world. Copying and
pasting has always been a hurdle, but this tool makes it easy.
12. Copyscape
Content
Copyscape
serves both as a plagiarism checker and a duplicate-content checker. Great to
use if your content has been distributed across the web.
13. Domain Hunter Plus
Link Building
This magic
extension for Chrome not only helps you find important broken links, but also
tells you if the links point to an available domain.
14. Easel.ly
Infographics
Free tools for
creating and sharing inforgraphics. The templates allow anyone to create a
professional-looking graphic.
15. Email Format
Email,
Productivity
Email Format
helps you find the proper structure for thousands of companies and
organizations across the web.
16. FindPeopleonPlus
Social
The ultimate
Google+ directory that's great for research, outreach, and link building. Sort
by keywords, profession, country, and more.
17. Frobee Robots.txt Checker
Robots.txt,
Technical SEO
Many robots.txt
files contain hidden errors not easily visible to humans. Run your file through
this tool and you never know what you'll discover.
18. GetListed
Local, Moz
This awesome
local SEO tool scores your local SEO visibility and gives you actionable next
steps to raise your score.
19. Google Keyword Planner
Keyword
Research
The tool to
replace Google's popular keyword tool has been derided by some, but still
offers data not available anywhere else.
20. Google Analytics
Analytics
The most
popular of all the analytics tools available, Google Analytics continually
innovates and sets the standard.
21. Google Analytics API
API, Analytics
The Google
Analytics API is great for building custom reports and tools, and also for
pulling data straight into Excel or Google Docs.
22. Google Map Maker
Local
Among other
things, Google Map Maker allows you to contribute to public map information,
which may be shared and incorporated into Google Maps.
23. Google PageSpeed Insights
Speed
Tools, data,
and insights to improve your page speed. Page speed is correlated with better
rankings and user engagement, so this matters.
24. Google Public Data
Content
Drawing on vast
public databases, Google public data offers a great starting point for content
research, infographics, and more.
25. Google SERP Snippet Optimization Tool
Technical SEO,
CRO
That SEO Mofo!
Use this tool to see how your snippet may appear in Google's search results.
Add structured data, review stars, and more.
26. Google Structured Data Testing Tool
Structured
Data, Technical SEO
If you use
Schema.org microformats or any other type of structured data, this tool will
verify your markup.
27. Google Trends
Keyword
Research
See what's
trending in Google search results and view keyword search popularity over time.
A must for trends.
28. Google Webmaster
Tools Suite,
Diagnostic
The interface
recently received an overhaul, and Google Webmaster remains a must-have
resource of diagnostic and health tools for site owners.
29. IFTTT
Productivity
IFTTT stands
for IF This, Then That. The tool allows you to create automatic triggers
between various apps, like Gmail and Twitter.
30. Infogr.am
Infographics
A great free
Infographics resource that allows you to easily create graphics and data
visualizations.
31. Internet Marketing Ninjas SEO Tools
Tools Suite
The Ninjas are
some of the best SEOs and online marketers out there, and they've put some of
their best tools online for free.
32. Linkstant
Link Building
This nifty
analytics tool alerts you anytime someone links to your website. Great for
outreach and intelligence gathering.
33. Linksy.me Email Guesser
Email, Link
Building
Need to send an
email, but you don't have the recipient's address? Type in what you know and
this nifty tool will help you figure it out.
34. MailTester.com
Email
Need to send an
email to an untested address, but you don't want to spam them? Check it first
with this mail tester to verify.
35. MozCast
SERP Tracking,
Moz
Want to know if
Google is testing its algorithm this week? MozCast gives you a daily weather
report to track changes in the SERPs.
36. MyBlogGuest
Link Building,
Content
Guest blogging
is still alive and thriving. MyBlogGuest helps you find the good opportunities
out there.
37. Panguin Tool
Analytics
This awesome
tool connects with your Google Analytics account to help you see if and when
you've been hit by Google Algorithm updates.
38. Pingdom
Speed
Pingdom offers
an entire suite of speed tools to help analyze page load, DNS issues, and
connectivity.
39. Piwik
Analytics
Piwik is a
lightweight web analytics solution, and a great alternative to Google
Analytics.
40. Rank Checker for Firefox
Rank Tracking
This light and
easy desktop tool checks rankings with the click of a button. Quick, easy and
free.
41. Rapportive
Email, Link
Building, Productivity
Rapportive
works with your Gmail inbox to give you near-instant rich contact information
for almost everyone you want to reach. A must-have for marketers.
42. Remove Duplicate Items
Productivity
Ontolo offers a
suite of link building software and a few helpful productivity tools for link
builders. The remove duplicates tool solves a common problem.
43. Robots.txt Checker
Robots.txt,
Technical SEO
Use robots best
practices and discover hidden errors in your robots.txt files that may cause
search engine crawling problems.
44. Schema Creator
Structured
Data, Technical SEO
Everyone loves
using Schema.org, but the microformats are difficult to write by hand. This
generator from the folks at Raven simplifies the task.
45. Scraper for Chrome
Productivity
If you've never
scraped a webpage, you're missing out. Scraper for Chrome puts the power of
simple web scraping in your hands without the need for code.
46. Seer Toolbox
Tools Suite,
Analytics, Link Research
SEER opened up
its internal toolbox for everyone in the world to use. These are the same tools
used in-house at SEER, and they rock.
47. SEO Toolbar
Tools Suite,
Toolbar, Technical SEO
On of the most
popular tools available, The SEO Toolbar puts a ton of information at your
fingertips including backlinks and competitive research.
48. SEO Tools for Excel
Tools Suite,
Analytics, Social
You don't need
to be an Excel ninja to use Niels Bosma's SEO Tools for Excel. This plugin does
so many things many SEOs won't work without it.
49. SEOgadget Links API
API, Link
Research
The SEOgadget
Links API lets you easily gather not only backlink data but contact information
as well. A huge time saver.
50. SEOgadget Tools
Tools Suite
This suite of
tools from the Gadget lab includes several Excel plugins, a content strategy
generator, and more.
51. SEOQuake
Toolbar, Tools
Suite, Technical SEO
More raw data
than any other SEO toolbar out there.
52. SharedCount
Social,
Analytics
Want to know
how any piece of content was shared socially across the major services? This is
the tool to use.
53. SharedCount API
API, Social
Harnessing the
combined statistics of Google+, Twitter, Facebook, and more, the SharedCount
API puts a ton of social data at your fingertips.
54. Similar Page Checker
Content,
Technical SEO
Use this tool
to check for duplicate content issues. The Similar Page Checker will give you a
score of how closely the HTML of two pages resemble each other.
55. Sitemap Generators
Sitemaps
Google offers a
slew of free, top-notch sitemap generators. Most of these live on your server
and generate new sitemaps automatically.
56. Social Authority API
API, Social
How much reach
and social authority do your followers have? How about the people you're trying
to connect with? The free Social Authority API will tell you.
57. Social Crawlytics
Social,
Analytics
Social
Crawlytics allows you to conduct competitive research by showing you your
competitors' most-shared content. Lots of other features as well.
58. Social Mention
Social
Social mention
offers real-time social media search and analysis. Enter a search term and see
who's sharing what, right now.
59. Text Cleaner
Content
Some of the
best tools solve the simplest problems. Text cleaner cleans up all kinds of
text formatting when copying and pasting between aplications.
60. Ubersuggest
Keyword
Research
Every SEO loves
Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing
the power of Google Suggest, it returns hundreds of potential results.
61. URI Valet
Technical SEO
A great tool
for digging into server headers, canonical information, analyzing redirect
problems and more.
62. Virante SEO Tools
Tools Suite
Virant offers a
number of high quality SEO tools to the public. These are often the same tools
developed for the Virant team, opened up for public use.
63. Wayback Machine
Competitive
Intelligence
Want to see the
history of your website or your competitor's site? The Wayback Machine allows
you to step back in time and track important changes.
64. WebPagetest
Speed
Quick and easy
website speed tool. Offers suggestions for improving performance.
65. Wordle
Content
Create
beautiful word clouds. Great for visualizations, graphics, and research.
66. Wordstream Free Keyword Tools
Keyword
Research, Tools Suite
In addition to
its paid offerings, Wordstream offers a suite of free keyword tools offering
access to thousands of keyword suggestions.
67. Xenu's Link Sleuth
Diagnostic,
Technical SEO
Winner of the ugliest-SEO-tool-on-the-planet
award, Xenu is also one of the most useful. Crawl entire sites, find broken
links, create sitemaps, and more.
68. XML-Sitemaps.com
Sitemaps
XML-Sitemaps
offers probably the easiest sitemap creation solution anywhere. Great for
smaller sites when you need a sitemap in minutes.
69. Yahoo Pipes
Content,
Productivity
A great mashup
tool that combines different feeds into content and other magical creations.
Used for link building and whatever you can dream of.
70. Yoast WordPress SEO Plugin
Technical SEO
If you could
only choose one WordPress plugin for you site, the first would be from Yoast,
and so would the second. This one sets the standard.
71. YouTube Analytics
Video,
Analytics
Offers
video-specific analytics for YouTube videos. A must-have for YouTube video
publishers.
72. Ahrefs
Link Research,
Link Building
One of the more
popular link research tools, Ahrefs offers a large index and nice anchor text
distribution charts. Mostly a paid tool, but they offer some free data.
73. Banana Tag
Email
Banana Tag
allows you to track your emails after you send them. For example, check your
email open rates from Gmail.
74. CloudFlare
Speed
How do they
make CloudFlare free? It works both as a CDN and a security service to provide
your website with speed and safety.
75. Followerwonk
Social,
Analytics, Moz
Perhaps the
coolest thing about Followerwonk is the ability to track your followers. Smart
SEOs also use it for outreach and research.
76. Keyword Eye
Keyword
Research
Keyword eye
adds a twist to keyword research by adding rich visualizations — essential when
you want to move beyond keywords to valuable concepts.
77. KnowEm
Social
KnowEm allows
you to check 100's of social profiles at once to check availability. Looking
for the perfect brand name? Check KnowEm first.
78. Majestic SEO
Link Research,
Competitive Intelligence, Link Building
You've probably
seen Majestic SEO link charts all over the Internet. Great crawling technology
combined with several free options make for great link research.
79. Majestic SEO API
API, Link
Research
Majestic makes
much of its backlink data available for free via its API.
80. MozBar
Tools Suite,
Toolbar, Moz
The standard
SEO toolbar for legions of marketers, the MozBar allows you to perform over 50
key tasks right from your browser. Highly recommended.
81. Mozscape API
API, Link
Research, Moz
Companies
everywhere incorporate the Mozscape API into their own products, but it's also
available to individuals, and much of the data is free.
82. nTopic
Content
nTopic is one
of the few proven methods for giving your content a relevancy score and
offering keyword suggestions to improve it.
83. Open Site Explorer
Link Research,
Moz, Competitive Intelligence, Link Building
When Google and
Yahoo started removing backlink data from the public, Moz built Open Site
Explorer to fill a huge need. See backlinks, anchor text, popularity metrics
and more.
84. Piktochart
Infographics
A cute and easy
infographic generator. No experience required.
85. RowFeeder
Social,
Analytics
RowFeeder
allows you to track social usernames, hashtags and keywords and load that
information into Excel for easy social media monitoring.
86. Screaming Frog
Diagnostic,
Technical SEO
A powerful
website crawling tool with a ton of features and customizations. A must-have
for most serious SEOs.
87. Searchmetrics Visibility Charts
SERP Tracking,
Competitive Intelligence
Track the
search visibility of any website, in addition to tracking winners and losers in
Google's search results.
88. SEMrush
Tools Suite,
Keyword Research, Competitive Intelligence
The paid and
organic keyword data offered by SEMrush is often scary good and comprehensive.
Also great for researching competitors' ads.
89. SERPmetrics
SERP Tracking,
Competitive Intelligence
SERPmetrics
flux charts track the flux for US search results across Yahoo, Bing and Google
over a 30-day period. A paid API is also available.
90. SimilarWeb
Competitive
Intelligence
Impressive
competitive intelligence across a number of online industries. Competitor
website stats are hard to come by, but Similar Web does a good job.
91. StatCounter
Analytics
Free, quick,
and lightweight analytics solution. Often used by those who want to avoid using
Google Analytics for privacy reasons.
92. Trello
Productivity
Project
management and tracking made simple. Used and endorsed by Moz.
93. Whitespark Local Citation Finder
Local
Finding local
citations is key to local SEO. Whitespark offers a number of free and paid
solutions to find the local citations to rise above the competition.
94. Whois Lookup
Competitive
Intelligence
Find
registration, contact, and administrative information for any domain.
95. Wistia
Video
The king of
online video, Wistia offers SEO-friendly solutions for video hosting. Both free
and low-cost options available.
Free Trials
96. Moz Analytics
Tools Suite,
Diagnostic, Moz, Rank Tracking, Social
The flagship of
the Moz software suite, Moz Analytics offers a dashboard of all your important
marketing data in one place with actionable analytics for better marketing.
'
97. Optimizely
A/B Testing,
CRO
Easy A/B
testing and analytics to help you move toward success in your CRO efforts.
98. Raven
Tools Suite,
Diagnostic, Content, Social
Raven offers a
classic suite of SEO, content, and research tools popular with many marketers.
99. Visual Website Optimizer
A/B Testing,
CRO
Visual Website
Optimizer allows you to run A/B tests with a simple online editor that lets you
test content without knowing code.
100. Wordtracker
Keyword
Research
A powerful
keyword research suite used by many top marketers, Wordtracker offers a
generous free trial option.
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